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Juice Press Menus for Health-Conscious Consumers

Cold Press Tips
26 junio 2024

One of the first things you’ll need to do after your Zumex juicer arrives, is create your menu. This process is a lot of fun, and it’s something you and your team can do together. As much fun as it is, your process needs to be strategic. Even if you only sell juice and a handful of healthy snacks, your menu must be segmented into categories. The tips below will help you create the perfect juice press menu to support your customers’ healthy lifestyles.

Why cold pressed juice is better?

Cold-press juicers are the gold standard of juicers. Per their name, they crush fruits and vegetables, then press to extract the juice. This squeezes every last drop out of your produce, retaining enzymes, nutrients, and flavor. With no heat generated while juicing, you avoid oxidation and the separation, discoloration, and loss of nutrients that comes with it.

How is a centrifuge juicer different from a cold press?

The top commercial alternative to cold presses is centrifuge juicers. These juicers have a metal basket with a bladed titanium disk that spins rapidly to shred fruits and veggies through the grates in the basket. The high speed and friction create heat which can accelerate oxidation. With oxidation, the juice will separate quickly. This isn’t as visually appealing, especially when bottled.

Do consumers prefer cold pressed juice?

Yes! Health-conscious consumers know their juicers, and many prefer cold-pressed. They want as much flavor and nutrients in their juice as possible.

The Zumex Mastery hydraulic cold press juicer is the advanced juicer you’ve been waiting for! It provides the quality your customers expect, with the innovative design and ease of use you deserve. It’s an attractive addition to your commercial kitchen, while being ergonomic and easy to clean.

Spend up to 10% less on produce when you choose a Zumex high-performance juicer!

5 tips for creating the perfect juice menu

The tips below will help you create a tailored juice press menu. Your menu must be the perfect balance of delicious and nutrient-rich, distinct but appealing to a range of palates.

#1 Determine your produce mix

Determine what fruits and vegetables you will use for your core healthy snack and beverage menu. Be specific. For example, fuji, gala, and green apples are easy to order year-round. Fuji and gala apples are sweet but not overpowering, and they’re easily interchangeable. Green apples are tart which helps to balance veggie-heavy juices. Harder to source seasonal apples should only be part of your seasonal menu.

Also, consider the liquid yield when determining your produce mix. Although fruits have a naturally higher water content, many juice bars create most of their recipes following the 80/20 rule. This is the concept of using at least 80 percent vegetables, and no more than 20 percent fruit. This keeps the nutrient content high.

The vegetables with the highest water content include:

  • Carrots
  • Cucumbers
  • Celery
  • Carrots
  • Beets
  • Bok choy
  • You’ll also want to use any range of:
  • Oranges
  • Pineapple
  • Lemons
  • Spinach
  • Kale
  • Ginger
  • Seasonal fruits and veggies
  • And more

#2 Use premium ingredients

Health-conscious consumers don’t just want any fruit or vegetable, they expect quality produce. Most importantly, they’re willing to pay for quality!

Use as much organic produce as you can. Bonus points if you can mix in year-round and seasonal produce that is locally sourced. Sourcing produce locally can be a challenge in some regions but explore your options. Even if you live in an urban area, there are likely to be nearby indoor farms. Or farms an hour or two away that deliver to the city on a regular basis.

Also, explore ways to grow some of your own ingredients. Maybe a rooftop garden or you could rent a plot in a shared urban garden.

#3 Create your categories

Before you dive into creating your juice bar menu recipes, determine your menu categories. Feel free to find creative categories for each.

Solo: One fruit or veggie, such as carrot or orange juice.

Basic: Two and three-ingredient juice combinations.

Sweet: Delicious and nutritious multi-produce combinations.

Functional: Multi-produce combinations for functional purposes.

#4 Consider creating wellness shots

Wellness shots are a popular category and upsell item in health food restaurant and juice bar menus. Many customers will order both a juice and a wellness shot. Or a meal and a wellness shot.

Wellness shots are typically a 1 to 4-ounce shot that is designed for nutrients and function. Your shots may include freshly squeezed juice, but they include other healthy ingredients. They’re often pulsed in a blender or hand-shaken. If not wellness shots, you could offer the ingredients below as juice add-ins.

  • Aloe
  • Bee pollen
  • Chia seeds
  • Coconut water
  • Matcha
  • Microgreens
  • Liquid vitamins
  • Powdered vitamins
  • Protein
  • Spirulina
  • Turmeric
  • Wheatgrass
  • Other superfoods

#5 Signature Recipes

Now it’s time to begin crafting your signature recipes. Zumex has plenty of cold press recipes to consider. You can also find recipe inspiration from other juice bars, online recipes, and juicing recipe books.

To differentiate, always make the recipe your own. This includes creating an enticing name that makes customers want to order!

In addition to the core juice recipes, you offer year-round, never stop innovating.

  • Periodically create and test new menu offerings. Just ask your team what they’re making for themselves!
  • Tantalize your customers’ taste buds by offering combinations with seasonal produce.
  • Create functional seasonal menu offerings. More immunity options in the winter and more electrolytes in the summer.

Conclusion

A cold press juice menu promotes wellness and vitality for your health-conscious consumers. The tips above help you take a branded, strategic, and profitable approach. Once your core menu is confirmed, design a visually appealing menu!

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