The Cold-Pressed Juice Trend: Why America Can't Get Enough of Fresh Juices

The demand for healthy, sustainable, and functional food and beverages is on the rise across the country—and cold-pressed juice checks all the boxes. Informed consumers know to ask what type of juice extraction method their hotel, restaurant, or grocery store uses. Investing in a cold press can set you apart from the competition.

The United States accounts for more than 46% of the global fresh juice market, and it is projected to grow to $614 million by 2032. Most of this growth will come from small and medium-sized food establishments.

Why is cold pressing the leading trend in juices? 

Cold pressing juice aligns with consumer goals for health, wellness, and sustainability. Modern consumers are ingredient-conscious in their food and beverages, prioritizing organic, preservative-free, and chemical-free options. They choose natural foods that are good for their body and good for the environment.

What is cold pressing?

Cold presses (also known as slow presses) use thousands of pounds of pressure to crush and press fruits and vegetables, extracting the liquid goodness inside. Juice pressing retains more vitamins, minerals, and enzymes than extraction methods that use grinding and pressing. 

Zumex cold presses are designed for maximum efficiency, producing up to 30 gallons per hour. This allows you to juice all your pre-packaged menu items at the start of the day. The juice is filtered through a metal mesh filter to remove pulp, seeds, pits, and rind.

This premium juice extraction method:

• Is smooth and pulp-free
• Has no foam or separation
• Is superior in color and flavor
• Retains more nutrients
• Produces more juice per serving

How are fresh cold-pressed juices sustainable?

You can purchase organic bottled juice that is quickly pasteurized with heat instead of chemicals. Quick pasteurization retains nutrients, but the carbon footprint of processing and shipping is high. Fresh squeezing is sustainable, and consumers perceive made-to-order or same-day squeezed and bottled juice as healthier.

• Organic: Consumers who prefer fresh cold-pressed juices prioritize clean and organic products. Organic farming is good for the body and minimizes chemicals released into the air, soil, and waterways.
• Minimized carbon footprint: Source as much produce as possible from local farms to minimize transit times and support the local economy. Be sure to explore products sourced from indoor farms.
• Regenerative: Source tropical, exotic, and non-regional fruits and vegetables from organic farmers nationally and from countries and regions at risk of deforestation.
• Food waste reduction: Zumex juicers produce 1 to 2 ounces more juice per serving, minimizing food waste. You can also purchase "ugly," misshapen, and discolored produce that most grocery stores won't sell.
• Clean and recyclable waste: Donate, compost, and create recycled food products with your fruit and vegetable pulp.
• Recyclable: Serve in recycled or recyclable glass or plastic containers for takeout. In-store, serve in reusable cups.
• Energy-efficient: Extract juice without consuming much energy to minimize your energy bill and energy usage.

How can juice grow your business?

While conscious consumption is on the rise, consumers continue to crave the convenience of takeout, delivery, and dining in restaurants. As such, adding more farm-to-table, fresh, and chemical-free items to your menu can be lucrative.

Many food trends won't be suitable for your establishment, but adding freshly squeezed juice to your menu supports the growing trends in healthy snacks and functional beverages.

• Attract new consumers: Pre-packaged juice, juice cleanses, and made-to-order juice are menu items that attract new customers.
• Retain existing consumers: Your year-round core menu and seasonal juice recipes retain existing consumers.
• Nutrient-rich: Your juice menu provides a delicious way to enjoy fruits and vegetables. Fruit-based juice serves as a sweet yet healthy treat.
• Brand recognition: Establish your restaurant or food establishment as the premium provider of freshly squeezed juice year-round.
• High ROI differentiator: Cold pressing is the gold standard in juice technology. It could be the reason consumers choose you over a competitor.
• High profit margin: Organic costs more, but health-conscious consumers will pay $1 to $2 more for organic, and more for functional add-ons.
• Inspirational: Juice and pulp inspire new recipes, including soup, salad dressing, wellness shots, cocktails, mocktails, and pulp-infused baked goods.
• Secondary income stream: Recycling your pulp minimizes food waste and provides another income stream.

Join the pressing revolution!

If you're ready to add or expand your juice menu, contact us today to discuss Zumex premium cold press juicers. Our technology is ergonomic, reduces waste, and is labor-efficient. Your new equipment meets the growing demand for fresh, nutritious, and sustainable menu options—while creating high-profit menu items.