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5 Common Mistakes When Serving Fresh Juice (And How to Avoid Them)

Juice business

28 julio 2025

Natural juice can be a star product, but first you must understand the consumer's intentions and expectations. Customers expect fresh, nutritious, and delicious juice, without foam or separation.

The following tips for professional juicers ensure that your juice stays fresh and looks as good as it tastes.

Juicing for Health and Wellness

Juice is not just a drink or an additional sale for consumers, it is a commitment to their health, wellness, and environmental sustainability. Creating a strategy considering the mistakes listed below generates trust, transparency, and brand loyalty.

Error 1: Low Product Quality

Fresh is best! In an attempt to optimize labor and simplify operations, you might decide to pre-juice. Pre-juicing is best reserved for cold press extraction methods, which guarantee zero foam or separation.

Solution:

Juice made on the spot, preferably with a juicer visible to customers. Seeing the juicing process is part of the customer experience. Reduce juicing times by upgrading to a Zumex juicer. Our juicers simplify or fully automate the juicing process and extract more juice per fruit and vegetable than most of our competitors. Our advanced technology reduces COGS by up to 10%!

Can you pre-juice and bottle in advance when serving HoReCa juice?

Yes! Pre-juice and refrigerate what's needed for the day for other recipes. For example, juice a couple of gallons of orange juice in the morning for smoothies and other menu items that require freshly squeezed OJ. Or bottle in advance OJ, green juice, and your best-selling product for "grab and go" sales. Customers seeking freshness can still order freshly made juice.

Error 2: Using Manual Juicers

Another common mistake with natural juice is using manual juicers. Manual juicers, such as traditional citrus juicers or hand presses, have lower yield, generate more waste, and must be cleaned and sanitized after each use. This is not sustainable for high-volume juicing.

Solution

Upgrade to a Zumex commercial juicer that only needs to be cleaned and sanitized once a day. Our parts are made with combinations of stainless steel, titanium, and our ASP® technology with nanotechnology to inhibit bacterial growth. For easy cleaning, our parts are dishwasher safe, and we have a self-cleaning citrus juicer!

Error 3: Improper Product Storage

Both fresh product and pre-juiced juice must be kept refrigerated, in accordance with local food safety regulations. This improves flavor and freshness, minimizes bacterial growth, and preserves nutrients and enzymes.

Solution

Ensure that your operational workflow allows for a streamlined juicing process. Cold product should be stored within reach of the cutting board and juicer, and cleaning and sanitizing materials should be nearby.

These tips for professional juicers will help you:

Store the product in the refrigerator.
Perform temperature checks once per shift.
Apply the FIFO method (first in, first out).
Prepare most drinks on the spot.
Refrigerate all pre-juiced juice.
Label all pre-juiced juice with a 48-hour expiration date.

Error 4: Poor Presentation

Juice must look appealing, or it won't sell. From in-store signage to online media, dine-in vessels, and take-out containers, aesthetics directly influence sales.

Do not underestimate the importance of transparency during juicing. Seeing the juicing process is part of the customer experience. If possible, place your juicer on a back bar or in a location visible to the consumer.

Solution

Avoid this mistake in natural juicing:

Keep all areas of your juice bar or restaurant clean.
Serve prepared juice in clear glasses.
Serve take-out juice in clear containers (recyclable or biodegradable).
Use a cold press to eliminate foam and separation in bottled juices.

Error 5: Insufficient Training

Commercial juicers are heavy machinery, so training is essential. You should also train your team in FIFO, product cleaning, preparation, bottling, product expiration, and local food safety regulations. Additionally, ensure they understand how juice meets consumer needs.

If not used correctly:

Juicing takes longer than necessary.
Juice presentation and quality worsen.
Cleaning and sanitization issues arise.
The risk of injuries and incidents increases.

Solution

Invest in an intuitive juice machine that allows for quick and easy training. To simplify training, Zumex offers videos in the app for both you and your team, as well as performance reminders from the app. To further simplify the juicing process, choose a self-cleaning or automatic machine.

Avoid These Natural Juice Mistakes with Zumex!

Improve quality and efficiency with a Zumex juicer! Zumex specializes in juice bar workflow and food safety requirements. Our advanced technology optimizes your operations and helps you avoid the juicing mistakes described above. In addition to juicers, we provide essential accessories to easily integrate our machines into existing HoReCa businesses, promoting organization and efficiency.

Contact us to learn more!

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