ZUMEX® signs a strategic alliance for worldwide development of PineOmatic®: 100% natural pineapple ready-to-eat

ZUMEX®, VAN BURG METAALBEWERKING EN MACHINEBOUW and PINEOMATIC have signed a long-term strategic partnership to develop the business, the design and the technology of the PineOmatic® solution globally.

PineOmatic® powered by ZUMEX®” is the most compact, self-service and fully automated in store solution to peel, cut and slice ready-to-eat natural pineapples. This will help retailers to significantly increase their sales of fresh and 100% natural ready-to-eat pineapples. Peeled, cut, sliced, and packed instantly in front of the consumer, “PineOmatic® powered by Zumex®” delivers an attractive customer experience, while drastically reducing shrinkage of pre-packed options.

As of June 2022, and in addition to a wide range of solutions for fruit and vegetables, ZUMEX® will be offering “PineOmatic powered by ZUMEX®” in all markets.

To quote Víctor Bertolín, ZUMEX® Group’s CEO, “through this partnership we are taking yet another step forward in our Open Innovation Strategy in cooperation with business schools, start-up accelerators and other organizations, combining know-how on developing new concepts and introducing innovative solutions to the market that create value for consumers and our customers alike”.

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