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What if Your Customers Could Serve Their Own Juice?

Negocio del zumo
1 julio 2025

Consumers increasingly want to know where their food comes from. They expect fresh and functional nutrition, and enjoy interacting with their ingredients. Even when grocery shopping, traveling, and dining in restaurants consumers appreciate the ability to tailor their food and beverages.

One way retail HoReCa businesses can differentiate themselves is by investing in a self-service smart orange juicer. Zumex’s innovative range of automated juicers demonstrates commitment to natural nutrition, sustainability, and quality. It’s a way to leverage current food trends without a major labor investment.

The fresh perception

Even if the bottled juice you serve has zero additives, squeezed juice is always perceived as fresher. Investing in a countertop juicer that’s visible to consumers improves the customer experience. Take things one step further by adding a self-service orange juicer. This enables customers to juice for themselves, while still selling pre-bottled juice in your juice section, deli, produce department, and POS cold case.

Top use cases:

  • Supermarkets: Adding a DIY juicer to your deli or produce department attracts both grocery shoppers and consumers stopping in for grab-and-go meals.
  • Hotels: Instead of filling an oscillating beverage dispenser with juice your staff squeezes, let consumers squeeze their OJ for themselves. This is ideal for both continental breakfasts and paid breakfasts.
  • Breakfast buffets: Adding a juicer to your drink counter at your breakfast buffet ensures consumers have a healthy choice, even if their breakfast includes some indulgences.
  • Juice bars and restaurants: Juice bars and restaurants can add a DIY juicer to their lobby for a fast and engaging way to serve consumers.

It feels good to be healthy

Consumers are busy and require healthy at-home and on-the-go options. Allowing them to squeeze their own orange juice supports their health and wellness goals. They can juice a single serving or a large serving to share with their family.

The ability to juice vibrant and refreshing on-demand OJ boosts upsells and impulse purchases. From a morning energy boost to all-day hydration, a healthy snack, or OJ for mimosas, DIY juicing is fun, and it always feels good to prioritize nutrition!

Our innovative juicing machines are so safe and easy to use that kids can use them. 

Why orange juice?

Orange juice is the top-selling juice globally. Eight ounces of OJ is hydrating, invigorating, and contains a full day’s worth of Vitamin C. It attracts consumers of every demographic, even those who never or rarely drink green juice or other fresh fruit and vegetable juice.

Faster and easier than juicing at home

Customers can enjoy fresh OJ without the cleanup of juicing at home, especially when all they want is a serving or two.

Innovation is at the forefront of everything we do at Zumex. Our smart orange juicers are aesthetically appealing, energy efficient, and automated. We have a few different OJ juicers to choose from. From a compact countertop option to a floor-standing model that holds up to 3 boxes of oranges.

Streamline operations to reduce labor

Being automated, our retail HoReCa clients add fresh OJ as a new line item without a major impact on their labor line. If you already squeeze fresh juice, it streamlines operations, while shaving hours off your weekly labor. It’s also a differentiator that drives retention, positive consumer reviews, and repeat business.

When we say automated, we mean it!

  1. Load oranges into the feed tube or bin.
  2. Place a beverage container underneath the spout.
  3. Juice to the desired quantity.
  4. Restock oranges and beverage containers as needed.
  5. Empty the pulp bin as needed.
  6. Manage smart juicer performance through the app.
  7. Clean and sanitize dishwasher-safe parts. If you have a self-sanitizing model, schedule cleaning and sanitation in the app.

A sustainable addition to your HoReCa business

Investing in a Zumex juicer is an investment in sustainability. Our innovative technology is:

  • Energy efficient: Produces a high volume of juice with minimal energy.
  • Durable: Designed to keep up with commercial juicing
  • Reduced footprint: Source local oranges and juice whole fruit to reduce the end-product supply chain.
  • Green packaging: Serve in reusable, recyclable, or biodegradable beverage containers.
  • Circular: Compost or donate your pulp for circular operations.

Let’s discuss which self-service smart juicer is right for you

Reach out to the Zumex team to discuss how to transform the customer experience and optimize operations with self-service fresh juice. Deliver fresh satisfying juice that customers can dispense in the perfect size

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