Professional juicer machine
Professional juicer machine
Fresh juice is much more than a drink. For retailers, coffee shops, cafés, hotels, and foodservice operators, it can become a lever to increase the value of each customer, create new consumption occasions, and differentiate the experience.
The opportunity starts with a very simple idea: make the most of the traffic the business already has.
A morning coffee, grocery shopping, a brunch, or an afternoon break can become higher-value moments when fresh juice is naturally integrated into the experience.
For retailers, freshly squeezed juice can play a role that goes far beyond the beverage category.
According to data from Worldpanel Spain referenced by Zumex, households that buy freshly squeezed juice spend 11% more per shopping basket. This data points to a broader business opportunity: customers who buy fresh juice are associated with higher-value shopping missions.
For supermarkets and convenience stores, this opens the door to connecting fresh juice with other high-value categories such as fresh fruits and vegetables, bakery, prepared meals, ready-to-eat food, and grab-and-go solutions.
Rather than treating juice as an isolated purchase, the retailer can use it to build a more complete consumption occasion around fresh products.
And this matters increasingly in a context where consumers seek solutions that combine freshness, convenience, and immediate consumption.
The same logic applies to the foodservice channel.
Coffee already generates frequent visits throughout the day. Fresh juice allows for bringing more value to those existing occasions, without solely relying on attracting new traffic.
Coffee + fresh juice = more value per customer.
Breakfast is the most obvious example, but the opportunity goes much further: brunch, bakery moments, mid-morning breaks, grab-and-go, light meals, and afternoon consumption can also become new touchpoints for fresh juice.
In an illustrative foodservice scenario previously analyzed by Zumex, adding freshly squeezed juice to existing coffee occasions represented more than 23,000 euros in potential additional sales per year for a café.
The key lies in the accompaniment opportunity: transforming a routine purchase into a more complete food and beverage experience.
That's precisely about turning each day's coffee moments into higher value occasions.
Fresh juice has traditionally been associated with breakfast. But its potential doesn't end there.
New consumption habits are opening up more opportunities throughout the day:
For businesses, expanding the number of occasions means increasing the moments when fresh juice can generate value.
Fresh juice can contribute to the business in four complementary ways.
Adding fresh juice offers customers another relevant product to incorporate into their purchase.
In retail, the Worldpanel data provides a tangible example of the relationship between freshly squeezed juice and higher-value baskets.
In foodservice, the opportunity arises from adding juice to purchases the customer is already making.
Fresh juice naturally connects with multiple categories: coffee, bakery, breakfast, fresh products, snacks, prepared meals, and grab-and-go solutions.
This versatility makes it an especially valuable tool for creating higher value combinations without complicating the purchase decision.
Visible squeezing reinforces the perception of freshness, transparency, and quality at the point of sale.
For the consumer, seeing how fruit transforms into juice on the spot builds trust. For the business, this experience helps differentiate the offering from more standardized alternatives.
Integrating fresh juice at different times of the day allows for going beyond breakfast and better capitalizing on the existing customer flow.
The more occasions are activated, the more opportunities the business has to increase the value of each visit.
Growth doesn't always require attracting more customers or completely changing operations. Often, the opportunity lies in offering the right product at the moment the customer is already willing to consume.
Fresh juice allows you to turn routine visits into higher-value experiences. In retail, in coffee shops, in hotels, or in foodservice, its potential lies in connecting freshness, convenience, and immediate consumption with moments that are already part of the customer’s routine.
When that connection is well established, juice ceases to be an isolated drink and becomes part of a broader strategy to sell better, differentiate, and reinforce the business's freshness proposition.
