Interview: ICA Supermarket's Zitrux Success Story

ICA Supermarket in Sweden bet on innovation to transform the way they press and serve freshly squeezed orange juice. By upgrading to the Zitrux automated citrus machine they’ve transformed the juicing process while improving the customer experience. This interview with Hogan, ICA supermarket owner and manager is one of many supermarket success stories.

Our interview

Here’s what Hogan of ICA Supermarket has to say about the instant impact of upgrading to Zitrux. You can view the full interview here and see for yourself how fast and easy it is for staff and customers to use their new machine.

How does it feel to be the first store in Sweden with the Zitrux compact?

“It’s always good to be number 1. The first one with this machine. Perfect.”

What are your expectations with the machine?

“We expect, of course, to sell more juice because we have the opportunity for the customer to press by themselves. And we can do, everyday easily, so it’s always fresh and nice.”

What is the impact of the self-sanitizing skills of the machine?

“It’s very good with this new machine, with the new technique, because it’s quite a lot of work with the old machine. This is much easier to maintain with less working hours. So, that’s good.”

What are your expectations in terms of reduced labor costs?

“I would say about 3 to 4 hours a week, at least.”

How automated is the Zitrux OJ machine?

Zitrux Compact is a self-serve and self-sanitizing orange juicer and one of our top solutions for supermarkets. You and your team can manage your new technology via the Zumex app. The app provides instructional videos to train employees. Both the juicer and app are intuitive, making training fast and easy. The app sends automated alerts to notify employees when the feed bin is running low or the waste bin is almost full.

All your employees must do is:

• Load oranges: The feed bin and fruit elevator hold up to 75 kg of oranges, or about 3 cases.
• Empty the waste bin: The waste bin holds up to 120 liters of waste. Most supermarkets only need to empty the bin once per day.
• Stock drinkware: Stock the self-serve containers, lids, and straws. This can include eco-friendly glass bottles, recyclable plastic, or bioplastics.
• Sanitize: Schedule and manage self-cleaning in the app.

How do customers juice?

Our intuitive press-to-juice design works like that of press-to-dispense OJ dispensers in hotel buffets. Customers select the size they want and press their single-serve container up against the juicing lever. Unlike some of our competitors, fresh, natural, and delicious orange juice flows out in a steady stream. As soon as pressure against the lever is released, juice stops flowing.

It’s safe enough for kids to use!

What size containers can you juice into?

Like this success story, you can sell orange juice in multiple sizes, with common sizes being 8, 16, and 24 ounces. Your staff can pre-juice your liquid gold into small and large sizes at the beginning of the day for grab-and-go options, but most customers enjoy the experience of DIY juicing. You can also use to bulk juice for deli recipes that require fresh OJ.

How Zitrux boosts profitability?

Reduced labor isn’t the only way your new machine boosts profitability!

• Reduce labor: Upgrade from your existing commercial juicer to automate juicing, cleaning, and sanitizing.
• Add a new line item: Meet the growing demand for fresh and functional nutrition by adding fresh OJ to your supermarket.
• Increase juicing volume: Placing a floor juicer in your produce department or deli rapidly boosts juice sales volume.
• Differentiate: Your juicer differentiates you from competitors which can attract new customers and retain new and existing customers.
• Increase quick-serve options: Attract more customers who stop in for lunch with freshly squeezed OJ.
• Builds brand loyalty: Your commitment to natural, healthy, and waste-reducing business processes further differentiates your brand.
• Sustainable and circular: Juice with organic produce and/or locally sourced oranges, serve in green containers, and upcycle waste for circular juicing.

Learn more about Zitrux supermarket solutions!
Is your supermarket ready to join the fresh revolution? Reach out to learn how Zumex Zitrux can boost sales, improve operational efficiency, and deliver the fresh, natural, and nutritious juice your customers crave!