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Interview: ICA Supermarket's Zitrux Success Story

Success Stories
27 junio 2025

ICA Supermarket in Sweden is betting on innovation to transform the way they squeeze and serve freshly squeezed orange juice.
By upgrading to the automatic citrus machine Zitrux, they have transformed the juicing process and improved the customer experience. This interview with Hogan, owner and manager of the ICA supermarket, is just one of many supermarket success stories.

Our Interview

This is what Hogan from ICA Supermarket says about the immediate impact of upgrading to Zitrux. You can watch the full interview here and see for yourself how quick and easy it is for both staff and customers to use this new machine.

What does it feel like to be the first store in Sweden with the Zitrux Compact?

“It's always nice to be number one. The first with this machine. Perfect.”

What are your expectations with the machine?

“We hope, of course, to sell more juice because we now offer the possibility for the customer to squeeze it themselves. We can do it easily every day, so it's always fresh and delicious.”

What is the impact of the machine's self-cleaning feature?

“This new machine is very good, with the new technology, because the previous one required quite a bit of work. This one is much easier to maintain, with fewer work hours. So, great.”

What do you expect in terms of labor cost reduction?

“I would say between 3 and 4 hours a week, at least.”

How much automation does the Zitrux Compact have?

Zitrux Compact is a self-service and self-cleaning orange juicer, and one of our best solutions for supermarkets. You and your team can easily manage this new technology.

All your employees need to do is:

  • Load the oranges: The fruit hopper and elevator can hold up to 75 kg of oranges, about 3 boxes.

  • Empty the waste bin: The waste bin has a capacity of up to 120 liters. Most supermarkets only need to empty it once a day.

  • Restock containers: Restock containers for self-service. This can include eco-friendly glass bottles, recyclable plastic, or bioplastics.

  • Sanitization: Schedule and manage the self-cleaning.

How do customers squeeze?

Our intuitive "press to squeeze" design works like hotel buffet juice dispensers. The customer presses their container against the squeezing lever and squeezes instantly. Unlike some competitors, the natural, fresh, and delicious juice flows in a steady stream. As soon as you stop pressing, the flow stops.

It's so safe that even children can use it!

In what sizes can it squeeze?

As in this success story, you can sell juice in various sizes. But your staff can also squeeze juice in the morning in small or large formats for "to-go" options, although most customers enjoy the experience of squeezing it themselves. You can also use it to bulk squeeze in deli recipes that require natural juice.

How does Zitrux improve profitability?

Reducing labor costs is not the only way your new machine increases profitability!

  • Reduce work: Replace your current commercial juicer and automate juicing, cleaning, and sanitization.

  • Add a new product line: Meet the growing demand for fresh and functional food by adding orange juice to your supermarket.

  • Increase juicing volume: Placing a juicer in the fruit and vegetable section or deli quickly boosts juice sales.

  • Differentiate: Your juicer sets you apart from the competition, attracting new customers and retaining existing ones.

  • Increase quick-service options: Attract more customers looking for quick meal options with freshly squeezed juice.

  • Brand loyalty: Your commitment to natural, healthy, and sustainable strengthens your brand image.

  • Sustainable and circular: Squeeze with organic and/or locally sourced fruit, serve in sustainable containers, and reuse waste for circular juicing.

Discover more about Zitrux solutions for supermarkets!

Is your supermarket ready to join the fresh juice revolution?
Contact us to discover how Zumex Zitrux can boost your sales, improve operational efficiency, and offer the fresh, natural, and nutritious juice your customers desire.

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